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6 Questions that Identify Your Audience

We don’t write to a faceless audience. It may feel that way when we sit at a computer day after day. But on the other side of our computer screen and the publishing process is a world full of real people. Which ones do you want to write to?

“Everyone is an ambiguous answer, one that publishers don’t really like to hear. Although we may think that everyone could benefit from our book, there is a particular audience that we need to write to, a specific group of people that we need to reach. That’s the audience that our marketing team—and we as individual authors will target. We’re not only helping our future publisher by pinpointing an audience, but we’re helping ourselves to know how to focus our book.

Ask yourself the following 6 questions to help pinpoint your audience. Jot down your answers, and see if a target audience emerges.

  1. Who do you WANT to write to?
  2. Who would benefit the most from the message of your book—people who are overcoming a particular struggle, people who are seeking more knowledge of a particular topic, etc.?
  3. Are you writing to men, women, or both?
  4. What age group can you most effectively appeal to?
  5. If you’re writing something related to the Bible, what level of Biblical knowledge should your audience have to understand and embrace your message? Or, how much knowledge should your audience have of your secular subject?
  6. Which specific groups of people would be most interested in your book—moms, women having quiet times, business people, teens attending public school, mission-minded Christians, home chefs, artsy people, etc.?

See if a pattern emerges in your answers. Do your answers identify the faces beyond the computer screen?

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Here are my answers as an example. After I answer each of the 6 questions, I’ll tell what my target audience was for my first two books.

  1. Women and teens
  2. People who need encouragement in the daily battles of life
  3. Women
  4. Adult women, ages 25+
  5. Some level of Biblical knowledge would be helpful.
  6. Women who enjoy deeper Bible studies, women who enjoy deeper studies but may not have the time to do them, women who do Bible study on their own or in small groups

For my first two books, my target audience was women who enjoy deeper Bible studies, have some Biblical knowledge, and would like encouragement and practical help in the daily spiritual battles of life.

Now it’s your turn! Tell me if your answers formed a target audience. If so, are you writing to the right audience? Do you have them in mind as you craft your book? Make your book captivating by writing to those faces and blessing those hearts.

About Katy Kauffman - Writing Captivating Nonfiction/The Starting Line: First Lines, First Pages

Katy Kauffman - Writing Captivating Nonfiction/The Starting Line: First Lines, First Pages
Katy Kauffman is an award-winning author and a co-founder of Lighthouse Bible Studies, a ministry which seeks to connect people to God through His Word. She is also an editor and a designer of "Refresh Bible Study Magazine" and the designer of "Broken but Priceless: The Magazine." She writes monthly for The Write Conversation and PursueMagazine.net. She loves to blog about the adventures of life with God, and her books focus on how to win life's spiritual battles. Her book, "Faith, Courage, and Victory," won the 2016 Selah award for Bible studies. Her newest book, "Breaking the Chains" is a compilation releasing April 2017.

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One comment

  1. Cherrilynn Bisbano - Associate Editor A3
    Cherrilynn Bisbano - Write With You: Magazine and Article Writing

    Great article Katy Thank you for helping me find my audience.