Blogging

A Powerful Marketing Tool

A blog post is a powerful marketing tool. It can draw readers to your website where they can learn more about you and your books. A blog post infused with personality, well-written content, and benefit to the readers can cause them to follow your blog or explore your website. But first, you have to get them interested in your post.

On Facebook (and sometimes Pinterest and Twitter), a link to a blog post includes a “preview” or the first few lines of the post with a picture from it. Since there are so many bloggers in the world and many people don’t have a lot of time to read blog posts, it’s critical that these lines are as attention-grabbing and intriguing as possible. In addition to making the first lines sing, make sure that your title and featured photo are attention-grabbing as well.

Here are 4 ways to turn the first lines of your blog post into a powerful marketing tool:

  1. Begin your post with an intriguing story.

Begin a story with lines that won’t let go of your reader. I like stories told in first person because it helps readers to know more about the author. Set up the story well enough in the first few lines so that readers understand what’s happening, but leave out enough detail so that they have to visit your site to read more. Make them want to read more!

  1. Use short to medium-length sentences.

A preview can have about twenty-five words, depending on your blog’s platform. So don’t make the beginning of your blog post too heavy or long-winded with a wordy sentence. I use a super short sentence as my first line to stir up curiosity, and then follow it with a medium-length sentence that builds interest. If you use short sentences in the beginning, the reader may think that your post will be easily readable and quick to read.

  1. Study other bloggers’ first lines and see what works.

Take thirty minutes to read the previews of other bloggers in your genre. Take note of what makes you want to visit their sites to read the rest of their posts. Do they tell a story, give an alarming statistic, ask a question, or give a beautiful quote? Also notice the wording of their titles and what kind of pictures they use to grab readers’ attention.

  1. Appeal to the needs of the reader.

In your title, offer a solution to a problem (such as 5 Ways to Enjoy Summer Vacation and Not Become Too Busy), and discuss that problem in the first few lines. Ask a question that you plan to answer in the body of the post. Make your story relatable to the reader, so they can say, “I’ve been there too.” Always remember what others need to hear and offer some insight, tips, or encouragement.

What draws your attention about a blog post? Share your insights in the comments below, and happy blogging! Make the first few lines of your blog post sing with intrigue, readability, and personality. Make every blog post count.

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10 comments

  1. Wow, very helpful and timely info. I’m about to start my blog in a few days. Thanks!

  2. Helpful post. So appreciate the information.

  3. Thanks Katy…I recently got my blog set up to post to Facebook and Google Plus. This information is very helpful. Especially about the sentence length. I usually try to start my blogs with an intriguing sentence, but had not really thought about their length. Thanks for the information.

  4. Thanks Katy, for your timely advice on blogging! It’s very helpful for beginners, like me. I hope to get my blog up and running soon. I will incorporate your teaching of what a good blog looks like, and what grabs the reader’s attention.

  5. Great post for new and long time bloggers alike. Thanks for sharing some clear and concise practices to help us communicate the love of Christ well.

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