Perhaps, among all the ways to promote your book, content marketing is the most powerful tool since it allows you to instantly reach out to your target audience online and start your conversation with them. Here is how content marketing can be helpful in your book promotion directly affecting the level of sales and the number of engaged fans.
#1 Content Marketing Improves Your Landing Page’s Conversions
First and foremost, consider creating a dedicated landing page for your book. Landing pages have been effective for ages and are still widely being used by all kinds of sellers. Fortunately, they are particularly useful for promoting and selling a particular product instead of focusing on a wide variety of products which means selling your book with the help of a landing page will be the perfect route to go for you.
That being said, it’s important to understand that what you place on the landing page is what really will help you sell your book. You might be directing a lot of traffic to the page, but without good content, it won’t work the way you want it to. For example, some key characteristics of your book, a synopsis, reader and critic reviews, and a sample from the book can be placed throughout the page as well as a button for purchasing the book. This way, you will keep all the attention only on the book itself while promoting it.
#2 Content Marketing Allows Your Readers to Stay in Touch with You Via Social Media
Social media marketing is known to be one of the most effective types of online marketing – and it’s a part of content marketing. Indeed, all the content you create for social media as a part of your campaigns will actually fall into the category of content marketing. This means that you can tie social media into your campaigns seamlessly and integrate them or attach them to other platforms you use for promoting your book (e.g. email marketing).
The best thing about social media platforms is that they help authors stay in touch with their readers at any time from any place. Instagram, Twitter, Facebook, YouTube, or any other platforms you decide to use as a writer will help you connect with your audience better while providing some kind of insight into your life to your most dedicated fans. Having an online social media following will also help you maintain a base of readers that will always come back to get more content from you – and more books.
#3 Content Marketing Boosts Your SEO Results
SEO or search engine optimization has been a major part of all digital marketing campaigns for ages now. In addition to that, SEO is needed both on your website and on your social media which means it is crucial for your content marketing as well. Optimizing your images and videos, adding keywords to your articles and blog posts, using hashtags on social media – all of this is a part of SEO just as much as it is a part of content marketing.
As Jocelyn Fry from the essay writing service reviews site Writing Judge puts it, “Content marketing and SEO go hand-in-hand. If you don’t adjust your content correctly, it won’t be discovered organically by search engines and your website won’t rank in search results. Likewise, it will be harder for you to get discovered on social media if you don’t use hashtags and tags. Many people who are just starting out forget just how important SEO is, so if you remember about it and you do everything right, you will have a big advantage.”
#4 Content Marketing Establishes Authority with The Help of Your Reader’s Testimonials
It’s easy to forget that content marketing is not just about the content you create – it’s also about the content your readers create that you can then share with your audience. No matter how much you try to persuade your potential readers to try to buy your book – other readers will be able to do it much better which is exactly why UGC or user-generated content is so important for the success of your content marketing and digital marketing campaigns. Here are just some examples of UGC that you can use:
- Reader Testimonials: Reader testimonials or reviews help you establish authority and show that you are a good author writing good books. In other words, it’s a way to attract more potential customers and persuade them to actually buy your book.
- Fan Content: Fan content such as fanfiction, fan art, cosplays, etc. helps you get more exposure, especially on social media, and attracts even more potential readers to check out your book. Such content can also help you create a stronger bond with your audience and create a lasting relationship with returning readers.
#5 Content Marketing Helps Leverage Your Efforts with Paid Ads
Last but not least, content marketing can help you improve the results achieved by your paid ad campaigns. Paid ads are usually used to generate more traffic (to your website, your landing page, or your social media page), but the content is what actually helps you sell your book once the paid ad has taken your reader to the place you want them to be. Moreover, knowing how to create good content will also help you write better ads that will be more efficient and effective.
If you aren’t so sure about your marketing abilities, it’s definitely worth checking out some books about marketing your own book before you launch any digital marketing campaigns. After all, if you want to achieve success, you need to be ready to have to learn some new tricks and techniques that will help you promote your book the right way.
Final Thoughts
All in all, content marketing is definitely an amazing tool that will help you improve your digital marketing campaigns and will help you best the sales of your book. Use the tips in this article to improve your content marketing strategy and start promoting your book more effectively.
John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.
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