Marketing Sense
How to Serve Multiple Audience Categories via One Email
(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023-
-
Book ProposalsBegin at the Beginning
You have a burning desire to write a book. Join the crowd. You might be surprised to learn how…
June 25, 2023 -
Marketing Sense
35 Blog Post Ideas When You’re in a Slump
The age-old question, “I’ve covered everything under the sun! What else is there to write a blog post about?”…
June 12, 2023 -
Book Proposals
Brainstorm An Excellent “Working” Book Title
“The publisher will never use my title.” Or “It doesn’t matter what I call my book because the…
May 26, 2023 -
CareerYou Should Start a Podcast
I heard it every conference. “Build your platform!” Along with the dreaded social media, writers in sessions kept telling…
May 19, 2023 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2023, specifically, via an online community such as a…
May 12, 2023 -
Book Proposals
The Missing Author Document
Most authors are focused on writing the best possible manuscript—an important task. While your writing is important, there is…
April 26, 2023 -
Marketing Sense
How to Serve Your Facebook Group Without Sharing Your Book’s Content
This series focuses on growing your author platform in 2023, specifically, via an online community such as a private…
April 12, 2023 -
Book Proposals
Authors Who Succeed in The Book Business
Throughout my decades in publishing, I’ve written many different types of nonfiction books: biographies, how-to, diet, self-help, co-authored books,…
March 29, 2023 -
Book Proposals
Will An Editor Fix All My Mistakes?
Among writers in the publishing community, there is a false belief that my submission does not have to be…
February 25, 2023 -
Book Proposals
Make Your Proposal Stand Out
Recently I met one of my long-term friends, a publisher of a well-known book company. Speaking about how I…
January 26, 2023 -
Marketing Sense
Reach Your Audience in 2023
This month’s edition of Reader’s Digest (Dec ’22 / Jan ’23) included a section near the back called To:…
January 12, 2023 -
Book Proposals
When Your Book doesn’t Sell
I used to cringe when I saw the mail or email from one of my publishers. It probably contained…
December 26, 2022 -
Marketing Sense
Yay or Nay: Should Your Blog Be on a Separate Website?
If your website is on Domain A’s URL (web address) and your blog is on Domain B’s URL, the…
December 12, 2022 -
Book Proposals
A Simple Proposal Formula
I wrote about 50 books with traditional publishers and even crafted two proposals that got six figure advances—before I…
November 26, 2022 -
Marketing Sense
How to Promote Your Next Big Thing Before It’s Ready: No Trickery Involved
Almost. Your book is almost ready to buy. Your event’s tickets are almost ready for purchase. Your course is…
November 12, 2022 -
Book Proposals, Uncategorized
Be the Exception
It’s easy to feel lost in the world of book publishing. Experts say there are over a million proposals…
October 26, 2022 -
Book Proposals
Get Connected to Publishing People
Within the publishing community, who you know is almost as important as what you know. Yes, it is important…
September 26, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Six
We’ve almost finished preparations for our online workshop! If you’re just joining us, you may wonder… “Why bother with…
September 12, 2022 -
Book Proposals
Looking For Authors Who “Get It”
Editors and agents are blasted with submissions every day. I know because I’ve been one of them for…
August 25, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Five
Online workshops are a great marketing tool. But we don’t want to just hop online and yell, “I’m going…
August 12, 2022 -
Book Proposals
Target Readers You Can Reach
Literary agents and publishers are actively looking for authors and books to publish. Yet the reality is thousands of…
July 26, 2022 -
Book Proposals
Four Ways to Support Other Writers
Writing is a solitary profession. Alone we sit at our keyboard and write words—maybe for a magazine or a…
June 27, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Three
We’re exploring workshop titles in this third part of our ongoing series. In our first month we chose our…
June 12, 2022 -
Book Proposals
Get Editors and Agents Excited About Your Proposal
Let’s begin with good news for writers. Despite what you may be hearing from literary agents and editors, every…
May 28, 2022
