How Do Writers Create Book Launch Content?

Congratulations on having a book to launch! Now to accept the challenge of creating content in today’s world of social media. So what’s next? Need a little help figuring out how to work smart—effectively and efficiently?

If so, the tips below are also exercises for the writer to consider before deciding topics and where to post information, blog or guest blog.

Not every writer creates the same content for social media.

Readers of various fiction genres and types of nonfiction have particular topics of interest and needs that a writer can fill. We writers have unique talents and expertise. Savvy writers discover their audience’s sweet spot.

Jot down the answers to the following:

1. What is my genre?

• Describe your genre as though it were a character.

2.  What is my brand?

• How is it different from any other writer brand?
• How is my brand the same?
• What social media platforms suit my brand the best?

3.  Who are my readers or target audience?

•  Be specific
• Develop a few paragraphs that characterize the reader.

4.  Where do my readers/followers/target audience hang out?

• Join in the platform conversations and be a part of the group.
• Make notes of the areas of interest.
• List how I can address reader needs that apply to my brand?

We are making progress. By understanding who we are, we are better equipped to offer valuable content according to our skills, knowledge, and brand.

Let’s continue listing ways to enhance a book launch through social media.

5. What is the perfect way for others to find out about my book?

•  We’ve all heard word of mouth is the best technique to learn and hear about a product. How can I make this work for me?
• Research blog sites that meet the criteria established above. Request to guest blog. Incorporate a book giveaway. Use your social media platforms to drive traffic to the content and giveaway.
• Provide valuable information for all blogs that meets reader needs.
• Create social media posts and link all to the book’s website. 

6.  What is something my readers don’t know about my brand, book, or me?

• Be real and humorous. Make it fun.
• Did I learn something in the research process?
• What did I learn about myself in writing the book?

7. What are the topics about my book that I could feature on social media?

• List more than will ever be needed
•   Acquire social media skills and learn how to master them.

8.  Develop social media content for my various platforms

• List social media content for Facebook, Twitter, Instagram, Pinterest
• Use only royalty-free images such as pixabay.com
•  Consider scheduling tool such as buffer.com or hootsuite.com
•  Customize memes according to social media platform specifications – adobe spark    

Are you ready to create dynamic content to launch your book in the wonderful world of social media?

DiAnn Mills is a bestselling author who believes her readers should expect an adventure. She weaves memorable characters with unpredictable plots to create action-packed, suspense-filled novels. DiAnn believes every breath of life is someone’s story, so why not capture those moments and create a thrilling adventure?

Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; and been finalists for the RITA, Daphne Du Maurier, Inspirational Readers’ Choice, and Carol award contests.

DiAnn is a founding board member of the American Christian Fiction Writers, a member of Advanced Writers and Speakers Association, Mystery Writers of America, Sisters in Crime, and International Thriller Writers. She is the director of the Blue Ridge Mountain Christian Writers Conference, Mountainside Marketing Retreat, and the Mountainside Novelist Retreat with social media specialist Edie Melson where she continues her passion of helping other writers be successful. She speaks to various groups and teaches writing workshops around the country.

DiAnn has been termed a coffee snob and roasts her own coffee beans. She’s an avid reader, loves to cook, and believes her grandchildren are the smartest kids in the universe. She and her husband live in sunny Houston, Texas.

DiAnn is very active online and would love to connect with readers on: Facebook, Twitter, or any of the social media platforms listed at diannmills.com