Though not named BLOG until several years later, the practice of sharing personal writing and opinions online dates back to the early 1990s! Typically, in just 300-500 words, the blogger writes in a very personal first-person voice, focusing on a narrow subject. To the reader, it feels like an interesting chat with a friend.
So before BLOGS we had… ARTICLES!
Printed articles (on paper or the internet) tend to be over 1000 words, written in 3rd person, well researched and factual (often with footnotes and citations), of general interest, and without author opinions. It is for the reader in search of information or links to more specific data.
Reflecting this evolution, I do both!
For example, last month, I wrote both an article and a blog post on launching a book.
Into the Bottomless Pit… – Almost An Author (631 words)
What I did NOT do: Launch Team
Some authors organize launch teams and ask people to apply to be on it, share articles on certain days, and check off items on a tally sheet. Often, there is a free copy of the book or other perks in return for your help.
What I did: reciprocate.
I use the “I get by with a little help from my friends” method, of inviting my critique groups, friends, contacts, and former launch group. This is entirely reciprocal! I have invested time and effort over the years to build not a platform of followers, but a bunch of writing friends by “paying it forward.” It means we celebrate together.
Launch Strategy 3 – Robin Currie (164 words)
So when I thought about a Launch Team, it didn’t seem necessary to look any further than the 50 or so friends, many online, who are other writers. I decided not to formalize it with sign-ups and giveaways, but provide them with information as I had it.
My other tactic about a year ago was to follow and COMMENT on every blog that reviewed or promoted picture books. That way, when I finally approached them about a review or author feature (6 months out), my name was familiar. I also won a lot of books!
How to…
Approach
My goal for articles is to share life/work/writing experiences with others, offering professional expertise and options. My approach to my blog is to share what is happening right now in my own life/work/writing with the thought that someone will relate.
Preparation
I always run my articles through Grammarly, get permission to use book covers and quotes, and tag everyone mentioned. Articles are due on the 24th of each month. I spell check my blog and tag books or folks. I blog on different subjects every weekday.
Share
I regularly post links to articles and blogs on LinkedIn, Facebook, Instagram, and in writers’ groups. My article for Almost an Author cannot be reused for 2 months after publication. My blog is out there for me or anyone to share or respond.
And ALWAYS…
Include an engaging picture of adorable grandchildren!
Multi-award-winning author Robin Currie would love you to follow her!
Kids Lit Archives – Almost An Author Robin Currie | Substack
1 Comment
Congratulations on reaching such an incredible milestone—30 years of your blog is a huge achievement! Your reflection on how blogging has evolved and how your own voice has grown really resonated with me. Here’s to many more years of writing, sharing, and connecting.