Ever since the lockdown of 2020, there has been a flux of self-published authors all over social media promoting their publications. Nowadays, it is so much easier to make the dream of being a published author a reality without ever hiring anyone to assist in the process.
From pen to paper, to paperback printing, to promoting and finally selling, here are five effective ways to promote your book on social media:
1. Post pictures with book blurb on all platforms
2. Promote a contest on all platforms giving the book away
3. Create a website and social media pages dedicated to the book
4. Go live and read a chapter from your book and do a Q&A
5. Grow your niche network
Being self-published also means you are your book’s biggest fan and promoter. Ensuring you have reached as many fans and potential customers is the next important step in getting your work noticed. Keeping reading for effective ways to promote your book on social media.
1. Post Pictures on Social Media
It is all about pictures when it comes to social platforms like Instagram and Facebook. Investing in a good photo software app can really bring your book photos to the next level. Make sure to have a title that pops and a book cover that speaks for itself. Get a little more creative and showcase yourself holding the book or a group of friends lounging on the beach enjoying a read. Whatever the photo is, make sure to add links in the description and hashtag till your fingers bleed!
2. Have a Book Contest Giveaway
Everyone loves free stuff, and what better way to get your book out there than having a fun giveaway contest. You can generate a buzz about your book using social media to post blurbs or parts of chapters in the book and get participants eager for more. Creating a contest that involves a theme in the book, for example, cupcakes, get people involved like the first five people to comment on their favorite cupcake, get a free e-book, or the 100th person to like the post about my book gets a free copy.
Some good contest ideas include:
- Random winner generator app
- Scavenger hunt – winner gets a free book
- Go live first X people get the first chapter free
- Hashtag contest- the person with the best hashtag for the book wins
Writing An Email Blast
When promoting a book for marketing, most authors will use contacts on their already existing email list and do an email blast showcasing a personal statement from the book and details on when and where it will be available. Choosing to have a professional, like a write my paper website, is a really easy way to hire a writer at affordable prices to take the pressure off of coming up with content for marketing your book in an email.
3. Create a Dedicated Website and Social Media Platform
People often try to mix their personal platforms with their professional ones, and the problem with that is everything gets combined, and a lot can get lost. It is important when branding yourself as an author that your work has its own separate website and dedicated social media platforms. This way, customers know exactly where to go to get all they need about your product and not be inundated with pictures from a birthday party you went to last weekend.
Some items you may want to have on your website can include:
- Links to social media
- YouTube channel link – for any live streams of reading the book
- Customer review tab for new reviews and old
- Blog – let readers know what is new and upcoming
4. Go Live on Social Media Platforms
Going live on any social media platform is the best way to get your book promoted by far. Promote a go-live session where you read a chapter of your book out loud and then do a Q & A session with viewers at the end. This will allow your customers and supporters to get a glimpse into the book’s energy and some insider viewpoints on burning questions readers may have.
5. Grow Your Niche Network
Promoting your book to other authors in the same niche category is a great way to efficiently build a network that will work for you. Whatever niche your book may be, for example, thriller, murder mystery, sci-fi, and the list goes on, make sure you utilize social media to build a network of like-minded authors. Their people will talk to your people, and those people will talk to other people, and before you know it, the link for your book has been passed around a bunch of times throughout all social media platforms.
Summary
Social media is free; it is easy to navigate and just as easy to use for marketing just about anything. It can be the thing that boosts your book to be a bestseller or the tool that helps get your book noticed by legit book publishing companies.
Jessica Fender is a professional writer and educational blogger at Writeload. Jessica enjoys sharing her ideas to make writing and learning fun.
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