Do details matter? In the world of blogging, I would say, “Yes.” You labor over a beautifully crafted blog spending time, effort and energy to share your heart with your audience only to hear crickets. Has this happened to you? The following two tips could help make your blog hum with activity by paying attention to the details.
SEO Your Headings
I recently saw a lengthy news article online. After the title and under the featured image, the writer listed bullet points sharing the most important topics shared in the article. This helped me to decide if I wanted to read the article in its entirety.
Headings in a blog are similar to the points noted in the article. Using the Headings Feature in WordPress will help your blog to be easily read. This allows the reader to scan the blog and know, at a glance, if they would like to read it.
Another reason to craft Headings is for SEO. As stated in a Yoast article,
“Although not a major ranking factor, headings do affect SEO. That’s because headings are important to help users understand the subject of an article. And if readers use headings to figure out what an article is about, Google will too.”
Crafting headings helps visually set a block of text apart and aids with the readability score in WordPress. Yoast SEO recommends you offer a heading for every 300 words. To add headings, you type the heading, highlight it, and then select the dropdown box that says Paragraph.
Heading 1 – 6 are available options to select from. I usually use Heading 2 throughout my blog. You can choose Heading 1 as your first heading and use Heading 2 in the remainder of your blog. For this blog post, I used Heading 2 only.
The Mighty Meta-Description
The purpose of creating a meta description is to have a reader choose your blog to read. Similar to the description on a book jacket, the meta description helps draw them in. State why they should read your blog. Using 150 characters, craft enticing phrases like, Learn More, Get It Now and Try It For Free. This needs to mirror/match your content or Google may penalize your site. The meta-description should have your selected keyword shared at least once for SEO purposes.
For my blog titled, Why Being A Mother Has Great Value, I wrote the following meta description:
Is there value in the mundane daily chores of being a mother? This article says, “Yes.” Read why being a mother has great value.
My selected focus keyword is: a mother has great value. These words are also contained in my title. Using the focus keywords in my meta description, and title helped to give my Yoast SEO score a green light.
Another example of a meta description used by Barnes & Noble for the memoir, I Can Only Imagine By Bart Millard is the following:
I Can Only Imagine is an amazing book. I was humbled just reading it, Mr. Millard’s story is fantastic to read. To know all that he is gone through in his life and how GOD fit exclusively into it.
In this meta description, Barnes & Noble chose to use a book review to entice the reader. However you choose to craft your meta description, remember to make it do the heavy lifting to gain attention. In other words, make it mighty.
Why do these details matter? Meta descriptions help to entice your reader. Headers help your readers decide if they want to continue to read. There are many aspects to writing, designing and marketing your blog. These two details are two of the ingredients to make your blog mighty. For more tips, read Sure Fire Ways To Gain An Audience .
Evelyn Mann is a mother of a miracle and her story has been featured on WFLA Channel 8, Fox35 Orlando, Inspirational Radio and the Catholic News Agency. A special interview with her son on the Facebook Page, Special Books by Special Kids, has received 1.4M views. Along with giving Samuel lots of hugs and kisses, Evelyn enjoys hot tea, sushi and writing. Visit her at miraclemann.com.
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