What is Sustainable Publishing?

Sustainability is a hot topic in every industry. 69% of consumers say they’ve made changes to their shopping habits to become more sustainable and 50% say they intentionally reuse more products to minimize waste. In fact, increased interest in sustainability has bolstered the second-hand book market in recent years. The compound annual growth rate (CARG) of the used book market is currently 6.6% as readers show a preference for low-waste reading options.

As an author, you can minimize your carbon footprint and increase demand by pursuing sustainable publishing options. Going carbon-neutral can help you stand out in a crowded market and may gain you a loyal following of carbon-conscious readers.

Carbon Neutral

Going carbon-neutral can be a boon for your brand as an author and could help bolster your book sales. However, you may find that actually achieving a net-zero publication is harder than it seems. Start by taking simple steps to achieve carbon neutrality like:

• Measure: Ask your publisher to track emissions during every stage of the publishing life-cycle. This includes everything from ink usage to shipping and sales.
• Reduce: As an author, you can reduce your carbon usage by opting for low-energy computers and energy-efficient suppliers. This will make achieving net-zero carbon use that much easier.
• Offset: Carbon offsets aren’t a perfect science, but they do play an important role in combating climate change. Before launch, fund some projects that align with your book and appeal to your audience.
• Communicate: Eliminating carbon emissions entirely may be impossible for you at this time. Be open and honest about your current operations and share yield analysis findings with your readers.

Going carbon neutral is a noble goal. However, you’ll need to account for every step of the writing, publishing, and distribution process if you want to truly claim to be net zero. Avoid the temptation to trump up sustainability claims, as greenwashing can undermine your brand image as an author.

Finding a Publisher

As an author, the publishing process is largely out of your control. You don’t get to decide what paper the book is printed on and may not even choose the cover of your upcoming title. That means you need to find a publisher that you trust to deliver on sustainability promises.

Even major publishers, like HarperCollins, are starting to switch to a net-zero business model. The publishing giant (which owns Penguin Random House and Simon & Schuster) has already reduced emissions by 30% over the past five years and aims to achieve a 60% reduction by 2030.

If you’re still building your brand as an author, you may want to consider a smaller publisher instead. Small-scale publishers offer higher royalties and may give you greater control over the way your book is turned from an MS manuscript to a printed book.

Before signing with a new publisher, do your research and ask them key questions like:

• Do you disclose your carbon emissions?
• How do you source paper for your printed materials?
• What is your Environmental, Social, and Governance (ESG) policy?
• What steps do you take to reduce waste and how do you measure progress?

These questions ensure that you only work with publishers who take climate change seriously. They’ll help you uncover any evidence of greenwashing, too.

Low-Waste Supply

In the U.S. alone, the publishing industry fells 32 million trees every year to produce books. This makes publishing the third-largest emitter of greenhouse gasses related to paper and pulp. Fortunately, many publishers now work with sustainable suppliers who are committed to reducing waste and recycling old books.

As an author, you can take the reins by getting involved in the process. Learn how paper recycling works and push your publisher to turn discarded paper and pulp into bags, kitty litter, insulation, or packaging. This keeps your unsold books and off-cuts out of the landfill and can significantly reduce your carbon footprint.

If you’re a new author, you may be able to pursue print-on-demand publishing. This means that your publisher will only print a single copy of your book every time an order is placed. While this isn’t an appropriate business model for bestsellers, it can be a great way to reduce costs and minimize waste if you’re selling to a niche audience in low volumes.

Conclusion

The book industry produces massive amounts of pulp and paper waste every year. As an author, you can do your part to reduce waste by opting for sustainable publishing. Sustainable publishing minimizes your carbon footprint and can mitigate most of the by-products associated with printing. Just be sure to avoid greenwashing, as this will derail your book launch and undermine your brand image as an author.

Amanda Winstead is a writer from the Portland area with a background in communications and a passion for telling stories. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.