Use Free Events to Grow Your Audience
Your book is launching in 6 months. Reviewing your email list, you see 37 active subscribers (people who currently…
April 12, 2024Your book is launching in 6 months. Reviewing your email list, you see 37 active subscribers (people who currently…
April 12, 2024The most engaging blog posts have five elements: content, a title, subheads, images, and white space. If you haven’t…
March 12, 2024It seemed like such a great idea. Last summer, with four Lead Magnets offered on my website’s Home page,…
February 12, 2024Lead Magnets, those 3-10-page PDF files offering readers a simple yet profound change for free, are perhaps my favorite…
January 12, 2024When a new subscriber signs up for a Lead Magnet (those 3–10-page free resources we offer in exchange for…
November 12, 2023Nondescript, the small store named *Joe’s Mattress! lay nestled in between two, more active businesses. Its blandness caught my…
October 12, 2023A Lead Magnet is a marketing tool. “Lead Magnet” is marketing speak for what is typically a 3-10 page…
September 12, 2023Are you pleased with your website’s Home page? The way it looks, its design, and most important, its effectiveness?…
August 12, 2023(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023The age-old question, “I’ve covered everything under the sun! What else is there to write a blog post about?”…
June 12, 2023This 3-part series focuses on growing your author platform in 2023, specifically, via an online community such as a…
May 12, 2023This series focuses on growing your author platform in 2023, specifically, via an online community such as a private…
April 12, 2023Our author platform will never grow until we reach beyond our circle of family-and-friends to those in our target…
February 12, 2023This month’s edition of Reader’s Digest (Dec ’22 / Jan ’23) included a section near the back called To:…
January 12, 2023If your website is on Domain A’s URL (web address) and your blog is on Domain B’s URL, the…
December 12, 2022All your proverbial ducks are in a row. It’s time to “pitch” podcasters, to let them know you’re available…
October 12, 2022This “live” component is more powerful than it appears. Your readers will also experience community. YOUR community. While learning…
September 12, 2022Online workshops are a great marketing tool. But we don’t want to just hop online and yell, “I’m going…
August 12, 2022Want to grow your audience faster? Online workshops (also called webinars) are a great option. In this series, we’re…
July 12, 2022We’re exploring workshop titles in this third part of our ongoing series. In our first month we chose our…
June 12, 2022Last month we began this series by choosing the marketing message for a workshop on ice fishing. Ice fishing?!?…
May 12, 2022Growing your audience can seem like an uphill battle. Hosting online workshops will help you reach your goal faster.…
April 12, 2022In Part One last month I shared the fictional promotional post below: Would you like to receive coaching…
March 12, 2022You’re finally ready to promote your latest book or product or course. All you need now is buyers. Woo-hoo!…
February 12, 2022One of the great mysteries new platform builders (aka Christian writers and speakers) seek to solve is, “What should…
January 12, 2022