Marketing Sense
How to Write Successful Promotions: Part One
You’re finally ready to promote your latest book or product or course. All you need now is buyers. Woo-hoo!…
February 12, 2022-
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Book ProposalsBrainstorm An Excellent “Working” Book Title
“The publisher will never use my title.” Or “It doesn’t matter what I call my book because the publisher…
January 25, 2022 -
Marketing Sense
Email Content Demystified
One of the great mysteries new platform builders (aka Christian writers and speakers) seek to solve is, “What should…
January 12, 2022 -
Book Proposals
What To Do With Contradicting Publishing Advice
The world of publishing is always changing. Editors change houses. Publishers change what they publish and much more. These…
December 26, 2021 -
Marketing Sense
if you only have one marketing goal in 2022, make this one
If you’re already deeply connected to your audience…if serving them up close and personal is already your priority…and if…
December 12, 2021 -
Book Proposals
Thrive in the Quiet Holidays
For over nine years, I’ve been an acquisitions editor at Morgan James Publishing, a New York publisher. The two…
November 25, 2021 -
Marketing Sense
How to Deliver the Lead Magnet for Your Upcoming Interview
How to Deliver the Lead Magnet for Your Upcoming Interview This is the second in a two-part series. Part…
November 12, 2021 -
Book Proposals
Do You Know Your Competition?
Many writers overlook a critical section in their book proposals: the competition section. After reading thousands of book proposals…
October 25, 2021 -
Platform and BrandingBranding That Lasts
Creating a brand that lasts can be a bit of an intimidating process. As a writer/author, you want to…
October 18, 2021 -
Marketing Sense
Create a Lead Magnet for Your Upcoming Interview
Will you be the guest on an upcoming podcast, TV, or radio program? You’ll have access to that person’s…
October 12, 2021 -
Marketing InterviewsInterview with C.A.N. Crown Award Winner Carla Hoch
The Christian Authors Network’s innovative Crown Awards celebrate excellence in Christian Media and Marketing. Purpose: To recognize, educate, and…
September 26, 2021 -
Book Proposals
Every Book Proposal Needs A Target Audience
For decades, I’ve been an editor meeting with authors and reading their book submissions. Many of these submissions are…
September 25, 2021 -
Platform and Branding
How to Create Branding That Lasts
Creating a brand that lasts can be a bit of an intimidating process. As a writer/author, you want to…
September 18, 2021 -
Marketing Interviews
Marketing Advice from C.A.N. Crown Award Winner Susan Neal
The Christian Authors Network’s innovative Crown Awards celebrate excellence in Christian Media and Marketing. Purpose: To recognize, educate, and…
August 26, 2021 -
Book Proposals
How to Beef Up Your Proposal Marketing Section
When writers take personality tests, the majority are introverts. They prefer to write more articles or books instead of…
August 25, 2021 -
Platform and Branding
Many Interests. One Brand.
As you dive further into platform and branding it may be difficult to determine exactly what you want your…
August 18, 2021 -
Marketing Sense
Evolution of a Lead Magnet Title (with example)
What Is a Lead Magnet and Why Is the Title Such a Big Deal? Lead Magnets are the overlooked…
August 12, 2021 -
Book Proposals
How to Grab Attention in Your Opening Paragraph
“Don’t Bury the Lead” is a common instruction to new writers. Literary agents and editors receive high volumes of…
July 25, 2021 -
Platform and Branding
What Do You Want to Say, and How?
There’s a reason that one day you sat down at an empty screen or in front of a blank…
July 18, 2021 -
Marketing Sense
Why Your Podcast Pitch Isn’t Working and What to Do Instead
No matter how dignified we are, holding our just-published book in our hands for the first time makes us…
July 12, 2021 -
Book Proposals
Deep Deep Deep Deep DEEP POV
What is it and why should we write this way? One of the trends in writing today is the…
June 25, 2021 -
Platform and Branding
How to Speak…Before You Say a Word
At some point in your writing career you’ll probably step on a stage and be expected to speak. It…
June 18, 2021 -
Marketing Sense
A Vague Marketing Message Stunts Your Growth
Consider the following answer to “What do you do?“: “We’re a women empowerment company. We facilitate courses and events…
June 12, 2021 -
Platform and Branding
Creating Your Launch Team: Tactics to Help You and Other Writers
Marketing your book can be as difficult as writing it, but equally as important. If you don’t write the…
May 18, 2021 -
Marketing Sense
How to Reactivate A Dormant Email List
You never thought it would happen to you. One minute, you were ecstatic to hear that special “bing!” when…
May 12, 2021
