Magazine, Freelance, and Copywriting

Writing in the Era of AI: Balancing Opportunity and Uncertainty

August 14, 2023

Artificial intelligence (AI) has changed the writing world forever. In the past year, AI has transformed from a niche tool for data analysts to an “all-in-one” program capable of replicating human creativity and producing reams of content with a simple prompt.

However, the doomsday-like fears that AI will replace authors, freelance writers, and content creators are largely exaggerated. At their core, AI programs like ChatGPT and Ryter are designed to help writers — not replace them or turn them out onto the street.

As a writer, you can use AI to speed up your research, increase your productivity, and check for errors in your work. You can also use AI to develop a side hustle of your own to support your creativity as you’ll have plenty of time to start a small business with the time you save thanks to powerful deep-learning programs.

Refining Your Voice

The speed and efficiency of natural language processing models mean that they will probably replace low-quality content writers and folks who write for content mills. However, your readers aren’t looking for content that is simply “correct” and SEO-optimized — they’re paying for you.

Rather than competing with Leviathan-like AI models, focus on refining your voice as a writer. A clear, stylistically interesting voice will convince prospective agents and publishers that you are a writer worth bringing on and will keep readers on the page for longer. 

If you’re struggling to discover your writerly identity, ask yourself “To whom am I speaking?”. Focusing on your audience will innately enhance your writerly voice and give you the confidence to make syntactical flourishes and grammatical choices that flaunt your voice and build rapport with your intended audience.

When considering your audience, you may find yourself mistakenly believing that you have nothing to say. This is likely caused by low self-esteem and a lack of experience. As a writer, you are an astute student of the world and always have something to contribute. Fortunately, you can improve your self-esteem by:

  • Prioritizing positive writer relationships
  • Practicing assertiveness when you sit down to write
  • Reining in self-criticism
  • Talking to a counselor or therapist

Remember, you don’t need to be an expert to write on a particular idea or subject. Simply believe in your ability to create credible, engaging content and use AI to help with pre-writing research.

Pre-Writing Research

As a writer, you may be reluctant to create an account with ChatGPT or Ryte — particularly if you believe that they will “steal” your job one day. However, writers have been using tools for centuries. We’ve come a long way from quills and dip pens, but you should still make use of the latest breakthroughs in tech.

You can use AI to speed up the pre-writing research phase and improve the veracity of your work. For example, imagine you’ve been asked to produce a blog post titled “The Best Summer Annuals for Large Flower Beds.” However, you know nothing about gardening and don’t know your petunias from your pansies.

Rather than spending hours scouring the web for expert advice, start your search with a simple prompt on a program like ChatGPT. Something like “What annuals will fill a large flower bed?”. This will likely generate a list of useful options for you to consider. However, you aren’t finished researching just yet.

Take the information that ChatGPT has generated and follow up with several Google searches based on your findings. Focus on authoritative sources and truly learn from the blog posts and articles that you find. When it’s time to write, close the AI program that you used to get the ball rolling and focus on writing high-quality copy that reflects your voice and links to all the appropriate sources.

This AI-driven style of research will save you plenty of time and help you get an overview of any given subject. It’s your job to turn your research into reader-friendly paragraphs that are accurate, enjoyable to read, and SEO-friendly.

Starting Your Own Side Hustle

As an author or freelance writer, you’re usually a small cog in a much bigger wheel. You produce thousands of words per day but only get paid based on the rates agreed upon with clients or publishers.

However, AI can change this paradigm and put you in the driver’s seat. Leverage your strengths to create a business of your own by identifying your most valuable soft and hard skills. Combine these skills with an industry that you are passionate about and consider starting your own blog or affiliate website.


Use AI to firm up your blind spots and do the heavy lifting for you. Use SEO programs like SEMRush, Jasper, and AlliAi to identify keywords, complete A/B testing, and track your rankings. This means you can focus your efforts on writing high-quality content without having to worry about doubling as an SEO agency for your own blog or affiliate site.

Conclusion

As a writer, you can’t afford to ignore the power of AI programs like ChatGPT. Instead, use the tools to increase your productivity, alleviate your workload, and start a side hustle of your own. Use the time you save thanks to AI tools to refine your writerly voice and increase the depth of your research. This will help you stand out from the crowd of writers and lead to more lucrative book deals or client contracts in the future.

Amanda Winstead is a writer from the Portland area with a background in communications and a passion for telling stories. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.

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